The leaves of this Helichrysum and the growth habit of the plant resemble Helichrysum marginatum strongly. The inside surfaces of the outer whorls of spread bracts are, however, pink and should be white in that species.
The photo was taken near the Sani Pass where several other helichrysums with pink flowerheads occur, but the leaves of those are very different from these in picture (Pooley, et al, 2025; Manning, 2009; Pooley, 1998; Trauseld, 1969; iNaturalist).